MEET THE TEAM
We are a curated team of experts united by a single goal; empower voices, inspire minds, and transform ideas into impactful media experiences that educate, entertain, and connect people across the globe.
YIVES REED
Founding Director
A seasoned entrepreneur and the founder of Media Minds, a business transformation company that strategically supports businesses in the media and entertainment sectors. With a remarkable 25-year career, Yives has demonstrated unwavering dedication to creating and managing companies, successfully advising established and start-up businesses in content creation, monetisation, and distribution.
Yives has had the privilege of working with a wide range of clients, including industry leaders such as All3Media, Amazon, BBC, BP, Fremantle, Off the Fence, Lionsgate, Netflix, UEFA, and many more.
EXPERTISE AND SPECIALISATIONS
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Business Analysis and Strategy: Market trends, sizing, and identifying growth opportunities
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Media Technology Consulting: Digital transformation, RFP writing, and implementation of technology and teams.
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Media Engineering: Systems, standards, and security
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Project Management: Overseeing budgets, timelines, suppliers, teams, and recruitment
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Innovation and Emerging Technologies: Focus on AI applications in business systems and creative industries
JON LEE
Technology Partner
Jon has led the charge in flexible working, enabling creative businesses to bring their stories to life in new ways. There are few aspects of the technical challenges involved that he hasn’t solved in his 30 years of experience. Jon continues to drive new concepts and ideas in a rapidly evolving landscape.
Jon has worked with a wide range of clients, including the BBC, ITV, Channel 4, Discovery, Ricochet, Crackit Productions, Noe & Associates, Serpent Productions, Trafalgar Releasing, Azimuth Post Production, OR Media, HP UK
EXPERTISE AND SPECIALISATIONS
Media Engineering:
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Uncompromising knowledge of broadcast and post production operations and technology for 30 years.
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Leading expert in frame rate conversion workflows and technologies
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Expert in enterprise remote editing solutions - cloud and on-premises.
Media Technology Consulting:
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Broad experience in designing, procuring and implementing post production facility builds.
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Content, asset and rights management knowledge across the whole media supply chain.
Project Management:
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Post production team building, management and leading.
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Post facility build design and implementation.
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Post production workflow expert - unscripted, arts & music.
ROY LINES
Technology Partner
Senior technology partner focusing on fostering business growth through strategic technology leadership. He possesses extensive expertise in cloud computing, data management, and artificial intelligence and is dedicated to creating high-quality, large-scale technology platforms.
Roy has held various roles throughout his career, including Chief Technology Officer (CTO), Interim CTO, and Vice President of Engineering.
Roy spent four years as a technology advisor to Digital McKinsey and has worked in Fast-Moving Consumer Goods (FMCG), Quick-Service Restaurants (QSR), Gaming, Travel, Banking, Manufacturing, Media, and FinTech.
EXPERTISE AND SPECIALISATIONS
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AWS and Cloud services
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High-performing e-commerce
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Data and AI Enablement
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Crypto, Blockchain and Smart Contracts
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IoT
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Voice and Chat technologies
Our Journey So Far
